Welcome in everyone! I hope you all enjoyed the visual imagery of my favorite poem from Week 5, Still I Rise. It was fun to create; it was like painting with words and aesthetically pleasing. That poem is sentimental to me; it encourages me in difficult times. This week we will be discussing digital rhetoric. Digital rhetoric is a multimedia dynamic, where you analyze, create, distribute text, images, videos, messages, and interact through digital technology. This rhetoric is applied to digital applications like social media and websites to inspire, build communities, persuade, and inform. Remember in week 5 we discussed how everything is an argument. While constructing during digital rhetoric you are persuading your audience.
So, among having a persuasive argument, you are using rhetorical strategies in production and analyzing digital text. These strategies would include embedded hyperlinks, images, and videos to engage the audience. "Visual rhetoric, visual strategies used for meaning and persuasion, is hardly new, but its importance has been amplified by the visual and interactive nature of native hypertext and multimedia writing" (Hock, 2003). I recently found a new website called Kidcourse https://kidcourses.com, to help children learn and create. One of the resources offered by this website was American Sign Lang (ASL), where they offer to teach children sign language and they used videos, colors, and shapes to engage children and accomplish this task. Second, another rhetoric used is identifying characteristic, affordances, and constraints of new media, with this you are creating an interactive environment to encourage participation. Also, when content is created it should be personalized for the audience according to demographics and past behavior. Constraints would be considered to avoid information overload and being aware of privacy concerns. You should also form digital identities; this would mean being actively showing self-presentation, passively collecting user information, and sharing personal information. This helps to persuade your audience to trust you and you get to know the needs of your audience. Lastly, building a social community involves creating a space for interaction with a group of people with a shared vision and to connect and engage with content. The key to this strategy is to create the right platform, encourage participation, be present and responsive, and create a safe environment.
Digital writing is the design of your content. It's about creating a space with a layout that attracts the audience to want to explore and engage. The content creator should have a vision to lay out the foundation by having a clear purpose. Be able to foster interactions with relatable content. Creating new exciting digital rhetoric content will be an ongoing strategy to maintain and grow your audience. Adding color and graphics persuades your audience to interact and certain colors like red sparks the audience to interact, but red can also cause eye irritations. So, research before choosing colors for your layout. Your ultimate goal is to create a trusting, interesting, engaging, and interactive way to persuade the audience. Your visual imagery should encourage them to dive deeper into your content and to keep the audience returning for more content. For a further look into understanding visual rhetoric in digital writing, I have referenced the Hocks article on Understanding Visual Rhetoric in Digital Writing Environments.
Hock, M. E. (2003). Understanding Visual Rhetoric in Digital Writing Environments. College Composition and Communication, 54(4), 629-656.
Question for this week😊
What visual imagery attracts your interest when browsing content?
No comments:
Post a Comment
Comments